Turning complexity intoclear product experiences.
Product Designer across B2B and B2C SaaS, mobile, and web products.
Hi, I'm Dragana Veselic, a product designer with 10+ years of experience in the creative and tech industry. I design digital products and solve business and user problems, turning dense, complex, multi-step workflows into clear, structured, and scalable experiences.
Selected Projects
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Design second.
I design B2B and SaaS products by first understanding what problem I am solving, why it matters, who it affects, and how the product needs to work.
This research continues throughout the project, not only at the start, since new information consistently changes what the right design should be.
AI is a core part of how I work, across design and delivery. It lets me explore more directions, validate ideas earlier, and move faster.
I clarify the product goal, user roles, business rules, workflow, and constraints, usually through requirement reviews, existing documentation, and quick walkthroughs of the real tasks, since formal research isn't always available. I keep researching throughout the project as new information surfaces.
For new products, this creates direction. For existing ones, it reveals where the workflow breaks down.
I synthesize what I've learned into a clear problem and goal statement: who it serves and what it needs to work within, giving the project direction before any screens get designed.
This is also where I decide what is actually worth fixing, and sometimes that means pushing back on the original brief when the real problem sits one level up from what was first asked for. It sets a clear scope, so the whole team designs toward the same problem.
I use AI to explore and test solutions faster, experimenting with layouts and user flows, and building HTML prototypes to compare alternatives before committing to a direction.
Once the direction is clear, I develop a complete UI system with components, tokens, states, and responsive rules, validated against real product needs.
Once a direction is validated, I finalize developer-ready specs and walk them through with the PM or development team, then stay in contact through implementation. Depending on the project, I sometimes build it directly in code myself.
AI is central here too, helping me finalize specs faster and stay hands-on across four projects at once while keeping quality high.
From album covers
to product design.
I'm Dragana Veselic. I solve business and user problems across B2B SaaS and mobile, turning dense, complex workflows into clear, structured, and scalable experiences.
Several of the products I've worked on are already live across the web, App Store, and Google Play.
With a background in Graphic Design, I bring a strong visual foundation to my work while balancing user needs, business goals, and product scalability.
My journey began in 2015, working as a freelance Graphic Designer, creating everything from visual identities, logos, and packaging to album cover and artwork designs.
I had the opportunity to collaborate with artists and managers from Universal Music, All Day I Dream Festival, and Freshwave Festival, some of the most recognised names in music and events, designing visuals that connected artists with their audiences.
I created artworks that captured the soul of the artist's vision. From surreal album art to cutting-edge covers for digital, CD, and vinyl releases, I aimed to bridge the gap between the artist and their fans, creating a connection that went beyond words.
I leveled up my skills and now work as a Product Designer and UX/UI Designer, focused on real business goals and user needs.
Depending on where a product is in its lifecycle, I rely on different methods, Design Thinking, Double Diamond, and other creative problem solving methodologies, combined with strong UX foundations, to frame problems clearly and translate complex requirements into understandable user flows, solid information architecture, and scalable UI solutions.
I'm proficient in creating and refactoring design systems, as well as maintaining and improving existing ones to support consistency and long-term product growth.
With a strong visual design background, I design modern interfaces that are user-friendly and visually engaging, guiding users through a product's features with clear storytelling, while staying closely connected to what is happening in the industry.
Let's work together.
Open to full-time roles, remote positions, relocation, and visa sponsorship.
Ready to bring strategic UX and polished UI execution.